Syracuse, N.Y. – Syracuse Mayor Ben Walsh announced the appointment of Brooke Schneider to Senior Public Information Officer in the City’s Office of Communications. Her work for the City concerns public policy communication, media relations, digital content creation, and community engagement support. In this role she is responsible for planning, preparing, and communicating critical information on government activities, services, programs, projects, and objectives to Syracuse residents, and community partners.
In her previous role in the private sector, Schneider worked as an Account Executive at the international communications agency BCW Global, planning and directing media content and strategies while leveraging engagement across multimedia channels.
With a background in public diplomacy, global communication and international relations, she spent time in Brussels, Belgium working with the communications unit of Global Union Federation, Education International (EI). Her work supported EI’s communications efforts to promote education policies and initiatives that ensure quality education is available to every student in every country, and upholds the interests of teachers and other education employees on the international level. Schneider also worked in New York City on the New York Public Affairs team at BerlinRosen, a firm specializing in strategic communications, creative services, digital strategy and media relations.
Schneider received her Bachelor of Science in Public Relations from the S.I. Newhouse School of Public Communication at Syracuse University. As a Newhouse student, she was named Social Media Director for The NewsHouse’s #HighStakes campaign. In this role she earned national recognition for her social media strategy with awards from the Associated Collegiate Press, the College Media Association, the Society for Features Journalism, the Association for Education in Journalism and Mass Communication, and the Society for News Design. Schneider also completed her Master’s Degree in Public Administration at the Maxwell School of Citizenship and Public Affairs at Syracuse University, with an emphasis on International Development Administration.